Make your marketing strategy work now and always When it comes to marketing, there is no one-size-fits-all solution. Every business is different and so is every marketing strategy. However, there are some key elements that every successful marketing strategy must have. Here are four things that you need to make your marketing strategy work now and always: 1. A clear understanding of your target market. 2. A well-defined brand identity. 3. A focus on creating quality content. 4. A plan for measuring and tracking results. If you have these four things in place, you’ll be well on your way to making your marketing strategy work now and always.